After nearly 4 years, the Amazon Global Store Cross -border Summit has ushered in a new opportunity to restart 150,000 Shenzhen sellers
Chief Reporter Yuan Jingxian
After a lapse of three years and nine months, the Amazon Global Store Cross -border Summit restarted in Shenzhen.From December 12th to 15th, the Amazon Global Store Cross-border Summit was held in the Shenzhen Convention and Exhibition Center in 2023.This is the iconic event in the cross -border e -commerce industry.
As a "base camp" in China cross -border e -commerce, according to industry statistics, Shenzhen has more than 150,000 cross -border e -commerce sellers, accounting for about half of Chinese sellers such as Alibaba International Station, AliExpress, EBAY, etc.1/3 from Shenzhen.
When the reporter visited the exhibition, it was found that unlike ordinary exhibitions, the Amazon Cross -border Summit divided most of the exhibition area as the forum area, leaving enough time to give the seller, cross -border payment and other "players" in the ecological chain of cross -border e -commerce.Share information such as round table forums.Incontinue statistics, the guests shared the time for more than 30 hours in 4 days.
Industry insiders said that this is because most of the cross -border e -commerce companies want to obtain "information" at the summit compared to direct signing orders, and it will bring more orders to break the information "cocoon house".
Shenzhen Stone Station "Volume Soldiers" location
According to the data released by the General Administration of Customs in October, preliminary estimation was that in the first three quarters of this year, my country's cross -border e -commerce imports and exports were 1.7 trillion yuan, an increase of 14.4%.Among them, exports were 1.3 trillion yuan, an increase of 17.7%; imports were 1.4 trillion yuan, an increase of 5.3%.Compared with last year, the total cross -border e -commerce import and export of cross -border e -commerce in the first three quarters of this year had reached 80%of last year (2.11 trillion yuan), and the growth rate increased by 4.6 percentage points (the growth rate of the whole year last year was 9.8%).
In the past year, the number of Chinese sellers with sales of Amazon exceeded $ 1 million, an increase of more than 25%year -on -year; the number of Chinese sellers with sales of more than 10 million US dollars, a year -on -year increase of nearly 30%; Chinese sellers passed the Amazon Global Site to consumers through Amazon Global SiteAnd the number of products sold by corporate customers increased by more than 20%year -on -year.
In the industry, there has always been "Chinese cross -border e -commerce to see South China, South China cross -border e -commerce to see Shenzhen".Related data show that one -third of Amazon's third -party Chinese sellers are gathered in Shenzhen.The reporter learned from the Municipal Bureau of Commerce that from January to October this year, Shenzhen's cross -border e -commerce imports and exports have exceeded 200 billion yuan last year, an increase of 76.48%year -on -year, and continued to consolidate the national "vanguard" position.
Since the end of April 2021, Chinese sellers have encountered the tide of Amazon, with over 600 Chinese brands and 3,000 seller accounts.From this year's data, after the tide of Amazon in 2021, Chinese sellers began a new round of growth this year.
3 years is the life and death of e -commerce
"In the context of the fierceness of the sea track, security compliance is still the primary and biggest problem facing cross -border e -commerce." Payoneer sent Qin Tongxiang, the general manager of sales of Anying Greater China.The reporter said.Previously, the reason for Amazon for the "tide tide" was that the merchants had illegal operations, including "manipulating comments", "brush order" and "illegal account association".
Pai Anying is one of the first financial technology companies in the world. It entered China in 2015. It has offices in Shanghai, Shenzhen, and Guangzhou. It mainly serves cross -border B2C export e -commerce sellers and new foreign trade companies.
In addition to security compliance, another major factor affecting Chinese cross -border e -commerce sellers, and information on market feedback is difficult to receive in time.
"From the perspective of cross -border payment data, 3 years is a life and death of a cross -border e -commerce (seller) successful. Basically, the sales data of the first year was rushed up.If the third year's revenue strategy is adjusted wrong, he will leave the game directly. "Qin Tong told reporters that Shenzhen's sellers have more flexible ideas and rich supply chains. They can be adjusted by continuous selection of products.This situation is particularly obvious.
Chen Yan, general manager of Pai Anying Greater China Marketing, also said that before Anying had surveyed such problems, it was found that many new stores would have declined significantly in three months.In addition, there are some merchants who do not know the rules and are directly blocked by the platform by the platform. "One cavity is rushed in, but there is no channel to understand the actual information of the market. It is the main reason why they rushed into the market and hurriedly exited." Chen Yan saidEssence
The momentum of Chinese e -commerce giants is getting fierce
In fact, in recent years, Amazon is facing a new threat from Chinese cross -border e -commerce.
For example, Xiyin, which is planned to be in the US IPO (first public offering) next year, and Chinese cross -border e -commerce platforms such as TEMU and TIKTOK launched in the United States last year, are reducing the operation and the operation of the seller through the full hosting mode andAdvertising costs in exchange for pricing power.The platform further achieves the ultimate low price through subsidy strategies, thereby occupying the market.
The reporter searched on the above cross -border e -commerce platform. A dress of $ 3.2, a pair of jeans for $ 7.9 ... low -cost clothes abound, bringing more room for consumers.At present, TEMU is already the fourth largest retail website in the United States, second only to Amazon, Wal -Mart and eBay.
According to data from the mobile analysis company GWS, from April to July this year, the daily active users of the Amazon American station decreased from 54 million to 46 million, which was obviously affected by these emerging competitors.
Faced with the impact of China's cross -border e -commerce platform, Amazon has insisted that he would not fight a price war.
A few days ago, Amazon announced that starting in January next year, the proportion of commissions for clothing products that cost less than $ 15 to 5%; the proportion of commissioning commissions for clothing products between 15-20 US dollars is reduced to 10%EssenceEarlier, the proportion of commissions of these two types of products was 17%.